How Silly Little Stories Make Your Email Subscribers Buy More And Stick Around
Somewhere right now, one of your subscribers is waiting for the kettle to boil.
And at the same time they're thumbing through their inbox - binning emails with the cold efficiency of a nightclub bouncer.
The "Spring Range Is Here!" email gets turned away at the door. So does the newsletter with the stock photo of people laughing at a salad.
But every so often, an email gets through.
They open it before the kettle clicks off. They read it to the very end. Occasionally they even smile at their phone like a loon...
And then they go and buy something.
That's the email I want you sending.
And that's what you get with Loyalty Emails:
Story emails for your business with so much charm, humour and personality, people actually want to read them.
They use the oldest trick in the book. (The same one that's kept humans hooked on everything from campfire tales to the bloke down the pub who "won't keep you a minute.") Storytelling.
But with a twist.
Every story quietly walks your reader towards your business. So by the time they reach the end - they like you a bit more and they're in the mood to buy from you.
Read on and I'll show you how it works.
It won't take long. About 4 minutes and 12 seconds. Less if you skip the bit about my car. Don't skip the bit about my car.
Your subscribers haven't left. They've just stopped listening
You did the hard bit.
You got people to give you their email address, which these days is roughly as easy as getting a hungry cat to sit for a portrait.
Then you started emailing them. Offers, updates, the odd "we've missed you!"
And they stopped opening.
They haven't unsubscribed, mind you.
They're still there, technically on your list. In the same way that old exercise bike is technically "in use" because you hang shirts on it.
Every one of those quiet subscribers is a customer you worked hard to get. And now you're slowly losing them.
Not because they dislike you.
Because your emails look exactly like everyone else's. And everyone else's are a bit dull.
Loyalty Emails fixes that...
And it still works even if you think your business is boring.
Even if you'd rather do your tax return than write a paragraph. Even if your list is on the small side and you've half convinced yourself email "doesn't work for businesses like mine."
The bit that makes Loyalty Emails different
Loyalty Emails lets you show up in your subscribers' inboxes as someone worth hearing from.
It's an unusual approach for a business.
Because most business emails sound like a brochure that's learned to type. They just give information.
Now your emails will read like they came from an actual human with a pulse and a sense of humour.
Which, I'm assuming, you are.
People hate dull emails (which most of us get) so they don't read them
The problem is most business emails are written to announce things. But people don't wake up hoping to be announced at.
What they do enjoy is a good story.
The same person who ignores "10% Off This Weekend Only" will happily read a decent yarn from start to finish.
And then click the link at the bottom because, well, you've earned it.
And this matters more now - than it has ever done.
Because your email list is the one bit of your marketing you actually own:
Social media platforms can change the rules overnight - hiding your posts from the very people who followed you.
Ad prices go up whenever they fancy - making it harder to reach new customers.
AI is giving people answers - so less people are clicking through to read the content.
But your list is yours.
And an email list full of people who enjoy hearing from you. Is about as close to a reliable sales tap as a business gets.
An email list full of people who ignore you, on the other hand, is just a very long spreadsheet.
Emails with charm, humour and personality always get opened
Plenty of people will sell you email templates.
But most of them read like they were written by an Army sergeant-major.
The emails we give you have charm, humour and personality. And that's precisely why people read them.
And it works even if you've never written anything funnier than a parking ticket appeal, because you don't have to write them. We do.
In fact, with Loyalty Emails, you:
All without writing a single story yourself.
You see Loyalty Emails gives you ready-to-send STORY emails. So you get a finished email in your hands instead of wrestling with the blank page for weeks.
And you can use this even if you have no time, no writing confidence, and no desire whatsoever to learn what a "narrative hook" is.
Put simply, Loyalty Emails gives you emails your subscribers will genuinely enjoy reading.
And that means more of them open, more of them buy, and more of them stick around.
So how much is it?
It depends on what you need. Because every business is different.
A business that wants a couple of emails a month. Needs something quite different from one that wants to email its list every day.
So we'll first look at your business to see if we can help you. If we can I'll put together something that suits your business.
It's not a one price fits all businesses.
I think that's the fairest way.
And because you've read this far. I reckon you're the kind of person who thinks that way to.
A word of warning
If you ever try writing these yourself, you'll probably make mistakes:
You'll tell a lovely story and then panic and tack "Everything Must Go!" onto the end. Thereby ruining the mood like someone switching the big light on at a dinner party.
You'll make the story too long.
You'll forget to link it back to your business, and your readers will finish it charmed and confused in equal measure.
Making those mistakes is how you learn.
But you don't have to make them, because Loyalty Emails does the hard part for you.
Your subscribers are already there.
They signed up because, at some point, they were interested in you. Let's give them a reason to remember why.
Still unsure if you should try this?
Consider what you get:
Plus you get guaranteed results. Or your money back
"We're doing WHAT!"
That was the desperate cry from Normie (our numbers cruncher).
The reason for his despair:
Our 100% Money Back Guarantee protects you completely.
Because if you don't feel our service is helping you...
...and you're the sole judge of that.
Simply email us and you'll get a prompt, courteous, 100% full refund.
In other words... you risk absolutely nothing.
(Normie is sobbing like a kid on the naughty step as this is being written.)
So why do we do this?
Because...
We believe we shouldn't get paid if our system doesn't work for you.
Yes a few businesses will probably try to xxxx us. And we'll post a Cheaters Board on the site if any do.
But the majority of businesses aren't like that. So we give you a guarantee where you can't lose.
P.S. About my car. It makes a noise like a disappointed Dallas Cowboys fan whenever I turn left.
I mention it only because I promised it was worth not skipping. And also because I'll probably turn it into an email one day. That's how this works. Everything's a story if you look at it long enough. Let me find yours.